Shimano × Bike Glendhu
Client
Shimano
Category
Brand Partnership
Offering
Creative Spark
Year
2026
A brand partnership film for Shimano and Bike Glendhu, built around the "Spin the Wheel" activation — placing Shimano components in the world-class riding environment of Glendhu and connecting the brand to NZ trail culture.
Project Overview
A brand collaboration piece produced on location at Bike Glendhu, one of New Zealand's premier mountain bike destinations. The video positions Shimano's components within a world-class riding environment, connecting the brand to the flow, terrain, and culture of New Zealand trail riding.
The Brief
Coordinated through Jessie at Bike Glendhu, the project was split 50/50 between Bike Glendhu and Shimano. The brief: a hero video plus social edits, shot on location at Bike Glendhu — mirroring the Sweet Protection shoot format.
Project Details
Client
Shimano
Year
2026
Services
Deliverables
From The Project
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